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community product distribution trust business

Find something you care about. Build from there.

One of the oldest playbooks: start with genuine interest, build a community, and let products emerge from trust.


A lot of us start with the product. We look for gaps, trends or opportunities and then try to build something around them. That can work. But one of the oldest and still most reliable playbooks works differently.

Find something you genuinely care about. Stay close to the people who care about it too - understand deeply about the space. Over time, that naturally turns into a community. And communities are powerful.

Because they create trust, repeated interaction and shared context. More importantly, you get distribution before you have a product. So when you eventually build a service, product or business, you are not starting from zero. You already understand the problems and know the language. More importantly, you already have people willing to pay attention.

The sequence matters: Interest first. Community second. Product third.

Reverse that order, and you may end up forcing solutions into spaces you do not understand.