Exploring AI,
human systems,
and the future of work.

Hey. I'm Sarath.

I write about artificial intelligence, startups, product strategy and the systems that shape human behavior.

IIT Madras • IIM Lucknow • Citi • Olam • Katha Ads

Kind words from people I’ve worked with

I've been fortunate to work with incredible colleagues, mentors and founders. Here are a few of their thoughts.

Listen. Build. Iterate.

Over the last decade I've worked across technology, operations, strategy and startups — in a world where the ability to build was a competitive advantage.

Today, what fascinates me most is distribution. When AI makes it easier than ever to create products, how do you get people to discover, trust and adopt them?

Professional Journey

I studied Electrical Engineering at IIT Madras before heading to IIM Lucknow for an MBA.

Since then I've worked across Citi, Olam and Katha Ads — moving between technology, operations, product and business strategy.

Product Philosophy

I believe the best products are built close to the user. The more conversations you have, the more assumptions get challenged.

I enjoy understanding how people make decisions, what motivates them to act, and how products can create value at scale.

Patterns worth paying attention to

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AI Product

The handoff is the product

As AI moves into the core of products, designing handoffs between human judgment and machine output becomes a central problem.

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Let's connect

Have a project in mind, want to collaborate, or just say hello? I'd love to hear from you.