Users you want the most need you the least
The best users in any two sided marketplace will already have a system that works for them.
Read notePRODUCT STRATEGY • AI • STARTUPS
Hey. I'm Sarath.
I write about artificial intelligence, startups, product strategy and the systems that shape human behavior.
IIT Madras • IIM Lucknow • Citi • Olam • Katha Ads
Testimonials
I've been fortunate to work with incredible colleagues, mentors and founders. Here are a few of their thoughts.
Selected Work
From enterprise supply chains to creator marketplaces, I've spent the last decade building systems that connect people, products and incentives at scale.
Digital Transformation • Supply Chain
Worked on products digitising coffee and cocoa procurement across South America, Africa and South East Asia.
Focused on pricing transparency, traceability, quality management and enabling trade in low-connectivity environments.
Creator Economy • Growth Systems
Helped scale a creator platform powering micro-influencer campaigns across South India.
Focused on creator acquisition, workflow automation, campaign fulfilment, suspicious activity monitoring and community engagement at scale.
Journey x Philosophy
Over the last decade I've worked across technology, operations, strategy and startups — in a world where the ability to build was a competitive advantage.
Today, what fascinates me most is distribution. When AI makes it easier than ever to create products, how do you get people to discover, trust and adopt them?
I studied Electrical Engineering at IIT Madras before heading to IIM Lucknow for an MBA.
Since then I've worked across Citi, Olam and Katha Ads — moving between technology, operations, product and business strategy.
I believe the best products are built close to the user. The more conversations you have, the more assumptions get challenged.
I enjoy understanding how people make decisions, what motivates them to act, and how products can create value at scale.
Latest Notes
The best users in any two sided marketplace will already have a system that works for them.
Read noteAs AI lowers the cost of building, the harder problem shifts to attention, trust and distribution.
Read noteAs AI moves into the core of products, designing handoffs between human judgment and machine output becomes a central problem.
Read noteContact
Have a project in mind, want to collaborate, or just say hello? I'd love to hear from you.